Online Website Usability Testing
Tools to remotely test any website online & discover how to effectively engage with consumers.
Group Quality’s innovative real-time website usability methodology identifies areas of your website which are creating negative customer experiences, dissatisfaction, blocking conversions, and resulting in unrealised goals.
Running live online website usability testing means participants can take part from their homes, offices or anywhere they have access to the Internet and a web browser.
Why use Group Quality™ Website Usability Testing Tools
- Conduct online usability groups to find out why consumers are not converting on your website.
- Reveal new insight into consumer motivation, how users think, and why they are thinking it.
- Explore user opinion through qualitative questioning and group discussion.
- Uncover the website roadblocks preventing consumers from achieving their goals.
- Receive real-time instant feedback on each usability task and discuss the reasons why.
- Comprehensive reporting tools include task page path, quantitative questions & group discussions.
- Play back a usability task for a selected participant without having to add any scripting or code to your website.
There is no complicated software to download and it's easy to learn and use! There are built in moderator controls to facilitate each task and the ability to launch short survey on completion with a click of your mouse. Gain real-time feedback from each participant or discuss the issues as a group.
With the extensive usability reporting for each participant:
- Chat transcripts
- Web-cam video play back (Premium account)
- Individual task activity play back
- Pass or Failure of usability tasks
- Pages visited
- Number of pages visited
- Time on page
- Page path taken
Group Quality’s online website usability testing reveals how and why audiences engage with you online. Our innovative approach identifies the needs of your target audiences, and uncovers the motivating behaviour behind the online decisions consumers make. Group Quality enables you to reveal the insight and knowledge needed to improve your website’s performance.
Some of the research that can be completed using online website usability groups:
- Website prototyping
- Concept and design evaluation
- Website usability testing
- Competitor website reviews
- Digital campaign testing