Real-Time Online Focus Groups
Group Quality online focus groups are easy, affordable, and immediate. There is no complicated software to download and all group participants have to do to participate is log-in using their web browser.
Our live online focus groups are divided in to two types. The common chat based focus groups, and the new visual webcam & audio focus groups.
Get your FREE GUIDE: How to conduct a Group Quality Online Focus Group.
Why Group Quality Online Focus Groups
- Quickly conduct low cost online focus groups to test and validate online marketing, advertising, designs, concepts, products, services and brand opinion.
- Complete control to create and test your focus group plans. Include interactive media, pages, discussions, surveys, questions, video, images, text and websites.
- Reuse your focus group plans as often as you like. Perfect for adhoc customer feedback and online consumer panels.
- No need to organise travel, hire expensive support, or pay large one off software fees for each group.
- Manage panel members, create a project lists and include group observers.
- Analyse the results instantly or download the reports in csv (Excel) format for detailed analysis.
Chat based online focus groups provide a degree of participant anonymity and transcripts are available to download immediately.
Webcam & audio based online focus groups are more popular in areas where there is access to reliable ADSL broadband.The video and audio session can be recorded and played back immediately.
You can also run a group combining both chat, video and audio. Which method you use is based on a number of factors including the type of plan you have signed-up for and the type of projects you have in mind.
Research suited to online focus groups:
- Advertising research
- Brand research
- Website evaluations
- Product evaluation
- Service evaluation
- Testing business ideas
- Business start-up research
- Consumer groups
